Posted by admin on November 29th, 2009 — Posted in Web Of Search Engine Optimization
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn’t spend time or money submitting to search engines because you weren’t techie enough.
Now you can optimize your search engine placement these five easy, non-techie ways. My Web site is now # 1 in Google.com and others. If you are in the top ten listings in your category (mine was book coaching) you are in good shape. This placement has put my web site URL on 4700 other sites with a link back to mine. With targeted viral marketing my sales are 30 times what I started with each month–now over $4500.
Here’s Five Ways to Get Search Engines to Boost your Ratings:
1. Makeover your signature file that goes out with every email you send. Include your fre.e report or ezine offer, your email, URL, and phone numbers plus a line with your product or service name on it. See more on this in my fre.e article “Top Ten Things to Do to Make your Signature File Sell” at www.bookcoaching.com/freearticles/article124.shtml.
2. Submit short articles to dozens of opt-in ezines who need content daily. Make a special offer in each signature file that relates to your article. Through a hyperlink, offer a free ezine with a free report by autoresponder. To get started, go to www.yahoogroups.com and subscribe to one of the opt-in ezines (no spam).
3. Rewrite your best list of key words and phrases you used for your Web site. Incorporate them into your excellent, well-edited short articles or tips. For more information go to www.goodkeywords.com or see my special fre.e report “Know Which Key Words Will Bring Targeted Visitors to your Web Site” at www.bookcoaching.com/freearticles/article-47.shtml
4. Submit to top Web sites looking for new content.. They want and need your information, because that is why people visit any site–for free information. Follow directions for each site. Many want a list of key words and a description. Others require your article by autoresponder. Four years ago, my URL was on 987 other Web sites. Today it’s on 4700. Amazing viral marketing!
5. Makeover your Web home page. Place those top key words and phrases in the top half of this page and in the links you list along the bottom or side of your page. Search engines pick up these and you receive a higher placement. For instance, my top key words include: book coaching, eBook, ePublishing, self-publishing, Online promotion, Web copywriting, Free Publicity.
Yes, you can buy key words and put paid ads in Google and Overture, but when I tried that I got almost 0 results and spent a lot of money. The above ways to boost your search engine placement are totally free. It’s a building process this viral marketing, but if you are willing to stay a while, you’ll get money results as well as becoming well known and trusted for your product or service.
Judy Cullins ©2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, “The Book Coach Says…” and “Business Tip of the Month” at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
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Posted by admin on May 30th, 2009 — Posted in Web Of Search Engine Optimization
One of the most important facets of any online business is how do I win in the serps. How do I have my site to rank substantially in Google?
One of the most consequential facets of doing better in the search engines (knowing the basic principle suchlike outstanding content are already in place) is receiving links to your business. You can plan for this a lots of different ways, some taken positively by the search engines and some not so happily.
A authentic styles, that the serps think is satisfactory is link building with articles.
Basically this involves composing a skilled article, preferably about something from your target market, and then publishing it to a free article directory.
You really cannot underrate the crucial nature of link building. If there is one indicator that means the most to the search engines, by and large, it is links. Sure, there are scores of other signals, like the domain name, but you are kidding if you guess you are going to be listed well, and easily discovered, if you do not gain any links.
Building links with articles is easy. It is something the search engines say is okay. And, it adds value to the web, by providing valuable content that might be interesting or useful to users. The real question is what are you waiting for?
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Posted by admin on September 19th, 2008 — Posted in Web Of Search Engine Optimization
Google is quickly changing…
With the big buzz of Novembers fall within Google comes a newly indexed data-base…
Did Google do something bad to our great placements? No I don’t think so and here’s why.
While people are screaming for help and wondering what went wrong, I’ve noticed a MASSIVE shift in page ranking.
If you look at top placements at the moment, according to Scroogle, most of the ecommerce search terms got hit really hard. A lot of the top 100 placements were vanishing and quickly.
Now on the other hand, less impressive and especially smaller ranking sites have been bumped up top. I firmly believe this is all because of Google’s “refreshing” their memory and possibly starting to take on web site ID’s with 5 characters plus.
What I mean by that is the ability for Google to index more than 3.2 Billion web sites. Adding another character to the already large 4Id’s deticated to each site indexed will allow Google to add a whole other list of sites within their database.
Now I could be wrong on that one but here’s another phenomenon going on. I’ve been talking to other ecommerce web sites and helping them gain better rankings. It’s been a while since they’ve had their Page Rank change within their site. Working real hard as I instructed, they have followed all the rules and attempted to boost their page ranks.
Up until now, nothing has changed and people are loosing their ranks within Google since Novembers algorythim change.
Around a week ago I’ve been getting calls left right and center about page ranks boosting like I’ve never seen.
The previous scare before this November change went something like this. Google stopped indexing more than 3 levels within your site. Ex. www.yoursite.com/level1/level2/level3
I affirm to you this: its pure baloney, more sites now have better PR ratings within their entire site than ever before. I believe that Google is rewarding most great resources online before taking on more listings within their index.
As towards se placements, I also took a major hit for my better search engine placements but a couple of days ago that started to all change. It almost seems as though Google wanted to take out the top placement companies in order to thoroughly crawl through all their information before letting them get back in the game.
I say this because one of my top placements was sitting at #1 for a long time. Since this November change, it immediately dropped to #181 and didn’t move one single number for over 3 weeks. To my knowledge, that’s a little strange. All of a sudden, my site stats recorded Google browsing through all my 600+ pages and presto, my site is back in the game, just like that.
In Conclusion:
It seems to me that we’re all just lined up to sign an application for better search engine placements. The question isn’t if your site will get back in shape, it’s a question of when your number will be called.
Have a little faith and a little patience and you too will rise again! Just keep doing what you’ve been doing all along and don’t worry about falling down. The ones who get back up are always the ones on top in the end.
About The Author
Martin Lemieux is a young entrepreneur leading the field in Marketing for Canadians. Having been online since 1991, he knows his stuff when it comes to online marketing.
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